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Grocery Shopping and Coupon Usage Behavior: The...
48,99 € *
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Grocery Shopping and Coupon Usage Behavior: The Untold Story ab 48.99 € als Taschenbuch: Why and How Coupons Can Hurt A Product: A Must-Read for Consumers and Retailers. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 03.07.2020
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Retirementology: Rethinking the American Dream ...
9,95 € *
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Looking ahead to retirement? Depending on your circumstances and your age, you may no longer have any margin for error. And your emotions and irrational behavior could be perpetuating a dangerous cycle of overspending and rising debt that may shatter whatever vision of retirement you still have. Welcome to the world of Retirementology. Retirementology bridges retirement planning with investor psychology and the market Meltdown of 2008 to produce an entirely new way of thinking about how we spend, how we save, how we borrow, and how we invest.Financial mistakes are deeply rooted in human nature, but you may be able to overcome them - if you understand the breakthrough principles of behavioral economics and apply them in your own retirement planning.Dr. Gregory Salsbury identifies some of the classic cognitive biases and behavioral mistakes most of us keep making when it comes to retirement planning. For example: Why will people drive 45 minutes to use a $2.00 coupon? Why won't people sell a poor performing stock just because they inherited it from grandma? Why do people spend differently with a credit card than they do with cash? Why do people believe that they paid no income taxes because they received a refund? You'll learn why the financial meltdown has amplified the impact of these all-too-human cognitive mistakes and discover ideas for addressing them.The bottom line for your bottom line is that retirement can no longer be ignored, viewed as a single event, relegated to a zone, or romanticized. Instead, you must understand how every spending and financial decision you make from here on can impact the way you will spend your golden years. Retirementology attempts to help you do just that. 1. Language: English. Narrator: Victor Bevine. Audio sample: http://samples.audible.de/bk/adbl/002259/bk_adbl_002259_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.07.2020
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Grocery Shopping and Coupon Usage Behavior: The...
49,00 € *
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In this book, based on data gathered from more 2,500 grocery coupon users, the author shows how coupons can negatively impact the sales of the promoted product. Not only do coupons discourage the purchase of the product in question but under certain circumstances coupons actually encourage purchase of the competitor s product. In addition to several landmark revelations, the author introduces a new concept called devaluation effect, which captures negative feeling about the promoted product due to the coupon distribution. Thus, this study can substantially help marketing executives by making them aware of the potential negative effects of coupon-based promotions and thereby potentially preventing wastage of resources and channelizing them for better purposes. This book is written for customers like you and me, who has a casual interest in coupons. Tables and analyses are provided in the appendices for easy reading. The hardcore academic or researcher who is interested in advanced analysis can derive benefit from this study, which uses sophisticated tools such as multivariate analysis, factor analysis and structural equations modeling.

Anbieter: Dodax
Stand: 03.07.2020
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Performance Evaluation of Corrosion in Pipeline...
39,90 € *
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The performance behavior of four corrosion resistance coating materials applied for protection of pipeline metal were studied. These coating were: polyvinyl resin, an organic zinc, epoxy resin, an epoxy poly-amide and an epoxy ester. The performance of these coatings were evaluated under the same conditions of coating thickness, temperature, pH of corrodant, and exposure time. Considering the particular corrosive medium (acidic or alkaline), the most suitable coating were ascertained, under the same test conditions. The coatings were applied on a low carbon steel metal (coupon) and immersed in both acidic and alkaline environment of usage. Results obtained indicates that corrosion rate decreases with increase in coating thickness beyond which it beings to increase. The results also showed that corrosion rate increases with temperature and acidity (decrease in pH) and also with increase in duration of usage.

Anbieter: Dodax
Stand: 03.07.2020
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Research in Consumer Behavior
304,00 CHF *
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Volume 10 of 'Research in Consumer Behavior' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Research in Consumer Behavior
177,99 € *
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Volume 10 of 'Research in Consumer Behavior' presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Anbieter: Thalia AT
Stand: 03.07.2020
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